Our prayers have officially been answered ~~ there is now a sure fire way to stay up to date on all newly released albums, upcoming albums, and albums from your favorite artist without even leaving Facebook. God. Bless. There is now an official Facebook approved music chatbot – basically, think old school AIM chatbots except this guy is all about music.
Record Bird is a European based music startup that is actually doing very cool things, unlike many of the music startups I’ve seen recently. I discovered it via Product Hunt which initially took me to the company’s Facebook page, where I was able to start an interaction with their chatbot through Facebook Messenger. Upon striking up a conversation with the chabot I was given the options to view records announced this week, records released this week, or records by artist, as you can see below.
I’m a huge music nerd and I pride myself on being actively aware of all upcoming releases, recent releases, etc. so I was beyond excited when I saw that I could do all of this in Facebook Messenger. The most advanced interaction with the chatbot I’ve found thus far is sorting releases by artist. Here you can enter any artist and it’ll show you their latest release while directing you to the primary Record Bird site, where you can learn more about each album as well as listen to select tracks.
While both the chatbot and the primary site are still in beta testing I have yet to find any flaws in their service. It is a perfectly streamlined experience from the chatbot to the site, which contains a full array of information pertaining to the releases listed. I’m hoping that, with time, they’ll bring an equal amount of functionality to the chatbot, such as streaming the release in Messenger, detailed information on the release, etc. but for now I am, surprisingly, more than satisfied with the product (I’m hardly ever satisfied with anything).
Quick tangent, it’s actually quite interesting to look at the current rise of chatbots and messaging as a growing point of sale location. Recently, in the world of digital marketing, direct to consumer sales, and fan engagement we’ve seen messaging as a growing trend. Apps like WhatsApp and WeChat have hundreds of millions of users, which, until recently, have primarily been large communities of untapped profits. I never thought I would jump on the chatbot boat but I have to admit, Record Bird really intrigued me. I’ve seen lots of talk of chatbots for ordering an Uber, chatbots for ordering takeout, etc. but I have yet to see something like Record Bird. The closest experience I’ve had was with an SMS messaging service called SuperPhone which allows artists and influencers to promote their content via text messaging to their fans and allow them to purchase their album through a link in the text but quite honestly the service was pretty sloppy and hardly looked optimized for mobile phones, which was the basis of the entire platform.
Hopefully, Record Bird will continue to grow and offer more in their Facebook chatbot but maybe an SMS chatbot as well? Only time will tell where the company will go but I know their service has already made my life a whole lot easier so I can only imagine it will do the same for others. In the meantime, I highly recommend you check it out for yourself! You can get started on their Facebook page!